If you’re not familiar with social media, it’s overwhelming about where to start for your business. Does your business even have a social media presence? We can help you navigate the basics of each platform so you can provide the most value to that aspect of your role.

There are thousands of social media platforms on the Internet. To choose the right platform, or platforms, for your company, you need to ask:

• What does management or the Executive you work for hope to achieve with social media marketing?
• What platforms are the majority of your target audience, or the consumers, using the most? A good way to learn the answer to this question is to conduct a survey or go to the website for the Pew Research Center, a nonpartisan organization that conducts global social science research.
• What kind of content would your company like to share? A list of different types of content can be found in this blog post on the website of The Digital Marketing Institute.

Read moreEvolving: Learn Which Social Media Platforms are the Best

This is a challenging time, not only for Administrative Professionals working from home but especially for those with children. WFHSAHPs are the real MVPs.

With the public spread of COVID-19 putting the health of mothers, fathers, and their kids at risk, almost all Administrative Professionals with children have been forced to telecommute. On top of this, the possibility of a child contracting the virus from school has forced these working parents to enroll their children in virtual school while they work. 

Read moreEvolving: Admin Superhero Balances Work and Parenting

Let’s put on our marketing hat and talk about social media – a technological “MUST” for Administrative Professionals to understand, especially if there is no one else taking care of that task in the office. Let’s talk about the strategy for managing social media for your workplace.

According to the 2020 Social Media Marketing Industry Report by Michael A. Stelzner, Founder of Social Media Examiner, “A significant 86% of all marketers we surveyed indicated that their social media efforts have generated more exposure for their businesses. Increased traffic was the second major benefit, with 78% reporting positive results.” Traditional methods of marketing businesses like billboards, commercials, and sponsorships are now commonly accompanied by social media marketing strategies. 

Since this is a relatively new practice for established companies, Executive and Administrative Assistants may be asked to do this on their own. In a way, the person in this position already knows more about the inner workings of the company than most employees do because of his or her ability to work closely with the Executive. By learning, practicing, and honing your skills in content creation, marketing to a specific audience, and using both SEO and analytics, you will be able to successfully use social media to reach consumers, increase a following, and increase sales.

Read moreEvolving: Keeping up with Modern Tech

This year I think we could all agree that things are looking a little different around the office. Some of us have gone back into a quiet building, spaced accordingly and masked, while many others are working remotely from their home offices. Even still, we deserve a holiday gathering of sorts, to spread cheer and connection – perhaps we deserve this even more this year! The fact remains that whether you are working at a physical location or are safely tucked away in front of your screen at home, one party option proves to be the safest: Virtual Parties. 

Now this could sound like a bit of a bummer, but if you dive into these helpful tips we believe that your virtual holiday office party could be an absolute hit, and an incredible morale booster to the rest of your workplace community. We have put together this little guide to planning and executing the best virtual party “…this side of the nuthouse” (reference from National Lampoon’s Christmas Vacation).

Read moreThe New Office Holiday Party: It’s Not Too Late to Throw a Virtual Holiday Bash

Give yourself the gift of education this year and prepare yourself for 2021 by curating a list of workshops, tutorials, and events to participate in to stay up-to-date and ahead in your industry. 

Change is inevitable and all around us. This year has thrown a few curve balls at all professionals, administrative or otherwise. We have had to educate ourselves about the latest teamwork, document sharing, and communication applications with work becoming almost completely virtual. Americans are now anticipating changes made within the government for the next four years, which can impact businesses. With all this change, it is important to stay knowledgeable in your field and become the most efficient Executive Assistant you can be. Many careers mandate continued education, so why not make it a priority in yours? 

Read moreInvesting in Continued Education For Your Role

The stress of 2020 can be a bit overwhelming, and as an assistant it may seem like you are running in a million directions to keep everything organized, but taking control of your work/life balance is the greatest gift you can give yourself this year.

All full-time professionals can benefit from a healthy balance in their workplace and home life even in a time without COVID-19. According to Ellen Kossek, a professor of human resource management and organizational behavior at Michigan State University, “It’s a partnership, but management has the bigger responsibility for admins’ work-life balance, because how work is structured affects the ability of admins to have balance.” There are several ways to ensure that the Executive you work for prioritizes your time management, a major factor that goes into a healthy work/life balance as an Executive Assistant.

Read moreThe Balancing Act: Organizing Your Work/Life Time Management