Our Master Trainer

Joanne Linden is President and Master Trainer at AdminUniverse™. She has a background that spans more than 30 years as an executive assistant. With the majority of her career in Silicon Valley, she has worked with and been part of both successful start-ups and billion-dollar corporations. She is President and Master Trainer at AdminUniverse™, which provides consulting and training for administrative professionals. Joanne previously held the title of Chief Executive Assistant at Synopsys for over 19 years.

A true activist for professional administrators, Joanne, along with other CEO assistants, developed the first certificate program for administrative professionals with UCSC Extension in Silicon Valley.  Joanne served on the advisory board and has been an instructor for that program.  Joanne was a member and past Chairperson of Silicon Valley Catalysts Association (SVCA) and past President of the International Association of Administrative Professionals (IAAP), San Jose and Crossroads Chapters. She is currently Founder and Chairperson for Administrative Center of Excellence™ (ACE Peer Learning Network™).

Joanne was in part instrumental in bringing Admin Awards™ to Silicon Valley, and was Chairperson for the first inaugural 2016 event. She is a current board member for the 2021 Silicon Valley Admin Awards. Bringing together more than 500 business professionals, the Admin Awards is the first and only program of its kind in the U.S. to publicly recognize the invaluable contributions of Administrative Professionals.

Serving as an Educational Adviser, she along with her peers established the first Administrative Professionals training a University of California - Santa Cruz extension. Additionally, she collaborated with the OfficeNinjas Career Development Program, and the distinguished UC Berkeley Executive Education faculty, in the development of their certificate program for admins and operations professionals as powerful liaisons in the transitioning workplace.

Meet the Author

Leveraging Up! Brilliant Points of Wisdom for aspiring Administrative Professionals, is Joanne Linden's latest book. For more details on this book (Click Here)

Joanne, along with Linda McFarland, is the author of the book “Sitting on a File Cabinet, Naked, With a Gun: True Stories of Silicon Valley CEO Assistants.


Joanne Linden is an incredible source of professional inspiration. Since attending her Star Achievement courses, I have gone from zero interest in career development to facilitating Administrative Professional trainings. - Monica E.

Joanne kept the class lively, fun and right on target with the needs of the group. She was well-prepared and a wonderful teacher. I highly recommend this class to all admins who want to improve themselves! - Janie B.

Joanne, after taking the Star Achievement® course, my assistant came back with a renewed commitment to quality and excellence, and was inspired to take on challenges beyond her scope and outside her comfort zone. - Michael J.

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