Restate and restore your company vision

Meet Joanne Linden, CPS, CEAP, CWCA President and Master Trainer

It’s important how you craft your vision statement as a company. Why? Because it can be a great tool to provide focus, coherence and direction to your organization. Consider your company’s own statement and whether it is helping to move your business in a healthy direction towards success for you and your team. 

Periodically evaluating and updating a vision statement is a good practice for any business, particularly in light of current situations such as the one we have found ourselves in over the past year and a half. Ask yourself if your current vision statement is an accurate reflection of any transitions and adaptations your company has had throughout the pandemic. Does it capture your values and goals for the future of the company? Does it encourage and motivate your team? 

If you find that your vision statement is lacking or lackluster as a whole, now is the best time to revise your statement and restate your vision to your company. In a time where teams are looking to the leadership for guidance and even just acknowledgement and compassion concerning the effects of the pandemic on the working world, your vision statement should reaffirm that you are all in this together, working toward a common goal with a common mindset. 

This statement doesn’t need to be a long-winded fancy shmancy ordeal. Clear, concise and poignant is what you are going for. Examples of powerful concise statements include:

“To make people happy” – Disney

“Capture and share the world’s moments” – Instagram

These both accomplish encapsulating the organization’s core ideals and provide a roadmap to where they want to go.

What’s really powerful about vision statements is that they serve as a motto for the business. In a small phrase you can pack a powerful message that can instill the confidence in your team that the direction of the business is your priority and that includes understanding the role your team plays in moving your business in the right direction. 

Together with your Executive Assistant, who no doubt has their finger on the pulse of what is important in the office culture, you can develop a powerful vision statement and plan to reveal or restate this statement to your company with meaning and purpose. Make it a big deal that even seemingly small details are important. It will speak volumes. Consider what is important now, both to your clients and your team. Think of all you have been through this past year and a half, how you’ve grown, possibly changed the direction and goals and how it has pushed you as a business to reach greater heights. 

Now is the time to use every resource to communicate to your team that you are behind them, supporting them, empowering them – because at the end of the day, that’s what they do for you.

Meet Joanne Linden, CPS, CEAP, CWCA President and Master Trainer