If you’re not familiar with social media, it’s overwhelming about where to start for your business. Does your business even have a social media presence? We can help you navigate the basics of each platform so you can provide the most value to that aspect of your role.
There are thousands of social media platforms on the Internet. To choose the right platform, or platforms, for your company, you need to ask:
- What does management or the Executive you work for hope to achieve with social media marketing?
- What platforms are the majority of your target audience, or the consumers, using the most? A good way to learn the answer to this question is to conduct a survey or go to the website for the Pew Research Center, a nonpartisan organization that conducts global social science research.
- What kind of content would your company like to share? A list of different types of content can be found in this blog post on the website of The Digital Marketing Institute.