Six Ways to Enhance your Creativity at Work

Though notoriously uncomfortable bedfellows, work relies on creativity. To hone your strategic mind, AdminUniverse has compiled a list of six essential tips for developing your creativity at work

Though notoriously uncomfortable bedfellows, work relies on creativity. To hone your strategic mind, we’ve compiled a list of six essential tips for developing your creativity at work:

  1. One-size Does Not Fit All:

While a quick Google search can point you to a list of articles flaunting 100 tips to improve your creativity, it’s important you remember, what works for them may not work for you. For instance, while music may enhance your friend’s creativity, for you it may serve as more of a distraction. Instead, map out a creative process fitting to your job, abilities, and goals.

  1. Think Visual:

Regardless of your role or responsibilities, visualizing data and ideas is an incredibly effective way to see out your vision. So, stop looking at the screen, get off your chair, and make your way to the whiteboard. Even consider bringing your team along with you—we think better together than we do apart.

  1. Get Physical:

Engaging in physical activity can unlock your mind. Consider going for a jog, or maybe make a trip of it—hiking is no easy task, but it sure clears the mind. When you return Monday morning, think freely.

  1. Take a Break:

Mental blocks and burning out: two things to avoid. It’s essentially impossible to nurture creativity when you’re suffering from one, or both. Sometimes, we all need to take a step back and allow our tired brains the ability to reboot. Once the mental break has served its purpose, let the creative juices return to normal schedule.

  1. Treat Yourself:

Rome wasn’t built in a day. Reward your successes, no matter how small. Without them, the long-term goals will never be met.

  1. The Rule Book Isn’t Always Right:

The foundation of creativity is learning. As you hone your strategic mind, you’ll go on to invent new processes and produce innovative ideas. In essence, you’ll flourish. Remember, nothing is off the table or too outlandish. Buts and ifs have no place in the realm of creativity.

 

While creativity isn’t a one-size-fits-all ability, it is the root of individual success. Though some industries permit a more evident stance than others, it is undeniably the essence of any efficient company.

What you learn in the process, take with you, and what you do in your position, share with others. Your creativity is what sets you apart from the rest.

 

Joanne Linden, CPS, CEAP, President and Master Trainer - AdminUniverseMeet Joanne Linden, CPS, CEAP, President and Master Trainer, who was an administrative professional herself, and her teaching style is grounded in authentic office experience. AdminUniverse™ can help you improve yourself, widen your skill set, and advance your career. Connect: joanne.linden@adminuniverse.com. http://adminuniverse.com

Administrative Professionals can take stock of what they’re given and come up with strategies to get the job done. AdminUniverse is all about developing this key skill to being successful in an office setting.

2018: Your Year

Everybody is looking to progress with each new year. Resolutions run wild as executives conjure up office goals for 2018. As an Administrative Professional, you may be tasked to do more than last year—especially in the beginning months! Don’t panic, don’t fret, but most importantly, don’t doubt yourself. Below, AdminUniverse outlines FOUR office trends that you can use to make the most out of the new year.

2018 Happy New Year

  1. Better Communication with Executives

Communication is key. Without it, the office comes grinding to a halt. As an Administrative Professional, it falls on your shoulders to make sure that everyone is on the same page, working towards the same goal. The first step is to develop your ‘Active Listening’ skills. This is different from listening to what executives have to say, merely hearing what comes out of their mouths. Instead, focus on why what they’re saying is relevant, ask for clarification, and take notes. This will make the second step easier—clearly communicating the message to others. Be clear and concise, and bear in mind your audience. Better communication means a better, more efficient work environment.

  1. Power Collaboration

Power collaboration means bringing your ideas to the table—not just riding in the wake. As an Administrative Professional, you have a more intimate understanding of how an office functions practically. Speak up (respectfully) and be an active member of the team. You are an asset to the workplace, not just an extension of it.

  1. Training

Always make sure that you are aware and on-top of any new trends in the administrative world. This may mean learning unfamiliar computer programs, understanding different information systems, or just meeting and training new employees. Do not be afraid to learn new skills—it can only make you that much more valuable to the executives at your company.

  1. Technology

Perhaps faster than any other facet of society, technology is evolving. Keeping up with it can be difficult, but that’s no excuse to sit by and let the new generations of technology pass you by. Now more than ever, there are completely free tutorials online, allowing you to learn how they function and how best to utilize them in the workplace. You may not be able to train yourself while you’re on the clock, but taking a Saturday afternoon to do some research at home can make all the difference come Monday. Impress everyone with your initiative to stay ahead of the curve.

 

Joanne Linden, CPS, CEAP, President and Master Trainer - AdminUniverseMeet Joanne Linden, CPS, CEAP, President and Master Trainer, who was an administrative professional herself, and her teaching style is grounded in authentic office experience. AdminUniverse™ can help you improve yourself, widen your skill set, and advance your career. Connect: joanne.linden@adminuniverse.com. http://adminuniverse.com

Administrative Professionals can take stock of what they’re given and come up with strategies to get the job done. AdminUniverse is all about developing this key skill to being successful in an office setting.

It’s the Holiday Season (Whoop-de-do)

Holiday party planning has suddenly filled your calendar, but you can’t let daily duties fall by the wayside! So, how does one go about handling such a workload? First, take a deep breath. Next, keep reading because—thanks to our years of experience in various office settings - AdminUniverse has some tips and tricks to help you handle the hectic Holiday season.

The year is coming to a close, but as an Administrative Professional, your busiest days are still ahead of you. Holiday party planning has suddenly filled your calendar, but you can’t let daily duties fall by the wayside! So, how does one go about handling such a workload? First, take a deep breath. Next, keep reading because—thanks to our years of experience in various office settings – AdminUniverse has some tips and tricks to help you handle the hectic Holiday season.

Organize: Organization (obviously) is the first step towards tackling the mounds of work you have. Although it doesn’t seem like you have the time, you will thank yourself later for carving out a piece of your schedule to throw out things that need to be put in the garbage. Once you’ve done this, your desk will seem less intimidating. Next, classify your work into groups—one group can be for projects that need to be done immediately, another stack can be for things that you’re still waiting for approval for, and so on.

Communicate: The holidays are for everyone! So, when you’re planning a holiday celebration, make sure EVERYONE knows when it is, where it is, and what they need to bring. If dates and times are clearly stated, you leave no room for confusion. Instead of having to worry about potential stragglers arriving or leaving late, you can focus on your other duties. By making sure others are in the know, you save yourself time and effort to put towards your other responsibilities.

Be Mindful of the diverse traditions and beliefs in your office. As the face of your workplace, you set the tone! Make sure that the festivities are themed around the holiday season, not just one holiday in particular. This will help to foster an open, cheerful environment. People are more productive when they’re happy—and that includes you! Set an example of tolerance and unity. That way, even though you’ll be busy with all you’ve been tasked to do, you’ll have an easier time managing because it will be in a positive environment.

 

Joanne Linden, CPS, CEAP, President and Master Trainer - AdminUniverseMeet Joanne Linden, CPS, CEAP, President and Master Trainer, who was an administrative professional herself, and her teaching style is grounded in authentic office experience. AdminUniverse™ can help you improve yourself, widen your skill set, and advance your career. Connect: joanne.linden@adminuniverse.com. http://adminuniverse.com

Administrative Professionals can take stock of what they’re given and come up with strategies to get the job done. AdminUniverse is all about developing this key skill to being successful in an office setting.

Holiday Office Party Planning 101

Holiday Office Party Planning 101 - So Where Should You Begin? - AdminUniverse

Administrative Professionals don’t HAVE to plan the holiday office party—they GET to plan the office holiday party! Even though it comes around the same time every year, somehow, planning it becomes a last-minute affair. Delicious food, exciting music, and festive décor… your colleagues will be expecting all of these, but time is running out and you are on a budget. To pull this off, it’s going to take some savvy shopping and swift maneuvering. Remember, just because you’re late to planning doesn’t mean it’s too late to plan. So, where should you begin?

When: The best time to plan the holiday office party is during the lunch hour. It gives your colleagues the opportunity to enjoy the party without having to sacrifice extra time away from their desks.

Where: Make sure the party is conveniently located, like in the break room! You should already have utensils, plates, and napkins there because that’s where your coworkers get to eat! That’s one less thing for you to worry about.

Who: Remember… this is a HOLIDAY party. Your diverse group of coworkers come from many different places and backgrounds, so be inclusive. Spread holiday cheer to everyone this year!

What: Try to set up a gift exchange amongst your colleagues. This way, they bring the entertainment with them. Games like Secret Santa and White Elephant are fun for everyone AND it encourages people to get to know one another. Encouraging your coworkers to participate in a potluck is also a delicious (and financially responsible) way to make sure that there is food at the party!

Why: Because you’re the Administrative Professional! Who better to plan the party than someone with the interpersonal skills needed to keep it moving smoothly? Nobody! This is where you can put your unique skill set on display!

Now that we’ve covered the 5 W’s, it’s time to discuss your outfit. With all the presents you’re buying for your loved ones, purchasing a brand-new outfit for the office holiday party just isn’t in the cards. But don’t worry! There are many ways to come up with an appropriate outfit with clothing that you already have in your closet.

If you have a little black dress, consider wearing it with some tights and ballet flats. If that’s too dressy, throw on a flannel or turtleneck with some jeans! Nothing says winter quite like a cozy outfit. It’s also important to note that an office party is not a black-tie event, nor is it an excuse to wear anything naughty—you don’t want a lump of coal in your stocking, do you? Be fun, be festive, but above all else, be the Administrative Professional that sets an example for your colleagues. Smile often, laugh sincerely and be kind. That’s what the holidays are all about.

 

Joanne Linden, CPS, CEAP, President and Master Trainer - AdminUniverseMeet Joanne Linden, CPS, CEAP, President and Master Trainer, who was an administrative professional herself, and her teaching style is grounded in authentic office experience. AdminUniverse™ can help you improve yourself, widen your skill set, and advance your career. Connect: joanne.linden@adminuniverse.com. http://adminuniverse.com

Administrative Professionals can take stock of what they’re given and come up with strategies to get the job done. AdminUniverse is all about developing this key skill to being successful in an office setting.

Organization: A Crucial Skill

Being organized is the key to an Administrative Professional’s success. Hone this skill-set to become crucial to your company’s success!

Administrative Professionals hold a unique position in the workplace.  Their ‘daily duties’ happen to be whatever needs to be done that day. Because of this lack of uniformity in their responsibilities, it can be difficult to find a rhythm, meaning it can also be easy to become disorganized. Unfortunately, this is not an option, as a company’s capacity to stay on track hinges upon an Administrative Professional’s ability to right the ship. Below are some organizational tips to help you exceed your superiors’ expectations and become an integral part of your workplace.

Stay Away from Multitasking:

Instead of attempting the impossible—doing multiple tasks at once—manage your time, instead. Setting aside chunks of your day that are dedicated to completing specific tasks or projects can make a world of a difference when you’re trying to keep track of everything that comes across your desk. In fact, this will increase the quality of the work you do because you will be devoting your undivided attention to these tasks, instead of splitting time and effort between two or three at the same time.

Set Realistic Goals:

Oftentimes, we become unorganized because we take on too much work. As an Administrative Professional, you should set realistic goals every day for what you plan to accomplish. That way, instead of constantly staring at an intimidatingly large mound of work that seems like it will never get done, you can break it into sections, dedicating yourself to completely finishing tasks. Once a project is finished, it can be filed and put away, barred from ever cluttering your desk again.

Take a Break:

This may seem counter-intuitive to an Administrative Professional that has TONS to do, but if you don’t take a break, it’s much easier to lose focus and let your productive organizational habits slip into haphazard unorganized work routines. Taking time to yourself throughout the day is not only important to your mental health as a human being outside the office, but it is important for your company that you are on top of your game, as well. Even when it seems like you don’t have time to inhale, it’s a good idea to take a step outside or to go to the break room for a drink.

Being organized is key to an Administrative Professional’s success in the workplace. Hone this skill-set to become a mover and shaker in the office. You will be appreciated, but more importantly, you will become crucial to your company’s success.

 

Joanne Linden, CPS, CEAP, President and Master Trainer - AdminUniverseMeet Joanne Linden, CPS, CEAP, President and Master Trainer, who was an administrative professional herself, and her teaching style is grounded in authentic office experience. AdminUniverse™ can help you improve yourself, widen your skill set, and advance your career. Connect: joanne.linden@adminuniverse.com. http://adminuniverse.com

Administrative Professionals can take stock of what they’re given and come up with strategies to get the job done. AdminUniverse is all about developing this key skill to being successful in an office setting.

Collaboration: A Step Above Coexistence

Being Reliable & Adaptable Is Crucial to Collaborating Effectively. Your Knowledge of Collaboration Skills Is the New Generation of Teamwork

A defining characteristic of Administrative Professionals is their ability to handle a task effectively and promptly—sometimes, without any help. However, in a modern office setting, working within a group and collaborating is becoming an increasingly essential skill. Within a company, many different kinds of people with varying personalities and skill sets must come together to achieve a common goal. As an Administrative Professional you will be tasked with—not only working within a group—but also mediating between group members, maintaining an open atmosphere conducive to communication while also getting the job done on schedule. Continue reading below to advance your knowledge with Collaboration Skills in the new generation of teamwork here at AdminUniverse™.

Interpersonal Skills:

As an Administrative Professional, you will be in a unique position relative to your coworkers. Oftentimes, you will be asked to handle sensitive information and situations. It is important to remember to carry yourself with integrity, setting an example for those around you. Discretion inspires trust within a group, so in order to maintain open lines of communication, it’s important for your colleagues to trust one another. Effective collaboration can only come as a product of investing in your interpersonal skills. Sharpen them in order to swiftly navigate between unique personalities and differing skill sets within a group to get the job done!

Reliability:

When collaborating with colleagues, it is important to remember that completion of the project is collateral. One member’s success is tied to the others’. So, being reliable—like meeting deadlines and fulfilling your portion of the responsibilities— means ensuring that collaboration can continue. Without reliability, progress comes grinding to a halt. As an Administrative Professional, you will be tasked with making sure that you do your part, but also to ensure that the other group members do theirs, as well. You may even be tasked with picking up other members’ slack to finish the job on time. As Servant Leaders, Administrative Professionals must understand that being reliable—even when adapting on the fly—sometimes means going above and beyond so that the goal gets accomplished. Being reliable is crucial to collaborating effectively.

 

If you are an Administrative Professional looking to expand your skillset and learn from a former successful Administrative Professional, enroll in the programs at AdminUniverse. You’re ready to take your career to the next level and we’re here to make that happen! First quarter 2018 Corporate Workshops now enrolling.

 

Joanne Linden, CPS, CEAP, President and Master Trainer - AdminUniverseMeet Joanne Linden, CPS, CEAP, President and Master Trainer, who was an administrative professional herself, and her teaching style is grounded in authentic office experience. AdminUniverse™ can help you improve yourself, widen your skill set, and advance your career. Connect: joanne.linden@adminuniverse.com. http://adminuniverse.com

Administrative Professionals can take stock of what they’re given and come up with strategies to get the job done. AdminUniverse is all about developing this key skill to being successful in an office setting.

Getting the Recognition You Deserve

Getting the Recognition You Deserve. Administrative Professionals play a unique role in the workplace as they are the unseen motors that keep a business moving, the behind-the-scenes catalyst that keeps a company heading in the right direction. AdminUniverse is all about developing these key skills to being successful in an office setting.

Administrative Professionals play a unique role in the workplace as they are the unseen motors that keep a business moving, the behind-the-scenes catalyst that keeps a company heading in the right direction. While successful Administrative Professionals are attentive and cautious in the office, this does not mean that they must passively take a back seat as the company grows. Business is dynamic — it has many moving parts! As an Administrative Professional, you can actively apply these techniques to help get you the recognition you deserve!

Communicate Effectively:

Administrative Professionals are oftentimes their companies’ first point of contact. Whether greeting clients when they visit the company or picking up the phone to answer any inquiries about the business, they must constantly be communicating. Being able to communicate clearly can help any Administrative Professional stand out and get the recognition they deserve. Learning this skill begins with being mindful of what communication entails. Communication is not just about speaking one’s own mind in an effective way, but it also involves listening mindfully to the other party, paying special attention to details that others may not pick up on. Then, it involves the relaying of the message, as Administrative Professionals are also office liaisons. Being able to remember all the relevant details of a message and then communicating it effectively will help Administrative Professionals stand out in their field.

Be Proactive:

Being an Administrative Professional means being in the moment and having the presence of mind to handle projects as they are assigned. However, to stand out and make oneself an irreplaceable member of a company’s staff, it’s important that Administrative Professionals be proactive in their duties, as well. This requires consistent preparation and foresight into what a company’s needs are. For example, if filing expense reports holds your boss up at the end of every week, make a note to handle the filing before the end of the week to make life easier for everyone — a happy boss means a happy workplace and Administrative Professionals play a large role in the moods of their bosses. As a new employee, having a sense of what the business will need in the future can be difficult because it requires experience with the company. In the meantime, though, it is important to stay vigilant with daily duties and to be attentive to details. Soon, being proactive will become easier, getting you the recognition you deserve.

If you are an Administrative Professional looking to expand your skill set and learn from a former successful Administrative Professional, enroll in the programs at AdminUniverse. You’re ready to take your career to the next level and we’re here to make that happen! First quarter 2018 Corporate Workshops are enrolling now.

 

Joanne Linden, CPS, CEAP, President and Master Trainer - AdminUniverseMeet Joanne Linden, CPS, CEAP, President and Master Trainer, who was an administrative professional herself, and her teaching style is grounded in authentic office experience. AdminUniverse™ can help you improve yourself, widen your skill set, and advance your career. Connect: joanne.linden@adminuniverse.comhttp://adminuniverse.com

Administrative Professionals can take stock of what they’re given and come up with strategies to get the job done. AdminUniverse is all about developing this key skill to being successful in an office setting.

Be the Glue – Modern office survival ideas for Admins.

Administrative Professionals can take stock of what they’re given and come up with strategies to get the job done. AdminUniverse is all about developing this key skill to being successful in an office setting.

Adaptive, intuitive, and driven. Administrative Professionals can take stock of what they’re given and come up with strategies to get the job done. Developing this skill is key to being successful in an office setting. Some things slip through the cracks and others are forgotten about, but even in the face of adversity, Administrative Professionals are asked to finish the task at hand… all with smiles on their faces! On the surface, this seems nearly impossible. Luckily, there are methods to breaking down difficult situations, compartmentalizing what needs to be done, and then executing!

Adapt to overcome:

Adaptability is a defining feature in successful Administrative Professionals. So, how should we approach this? The first step is to understand that change is inevitable; very rarely do things happen the way we want them to. Successful Administrative Professionals start each day with the mindset that they are prepared with a prioritized to-do list, yet expecting that things will change, different requests will come, or your executive will throw a wrench into your beautifully planned day.  Top performing EA’s, take unexpected changes in stride and quickly, positively, and effectively adjust to accommodate others. This mindset sets an example for the rest of the staff, peers, and executives, emphasizing leadership and helps maintain a positive attitude. Expected change takes less of an emotional toll than unexpected circumstances.

Multitask effectively:

The trick to multitasking is to focus on the ‘tasking’ and to tame the ‘multi.’ Multitasking is an everyday occurrence for administrative professionals. Being the glue that holds an office together requires Administrative Professionals to prioritize and categorize. Take stock of what tasks need to be completed first and then classify them into groups based on similar needs. This is important because the mind cannot multitask, just share time and attention between objectives. So, handling similar tasks together requires less time sharing, making ‘multitasking’ a much simpler task.

 

To learn more about how to become a successful Administrative Professional and to gain real-life office experience, enroll in the classes offered at AdminUniverse™. You’re ready to take your career to the next level and we’re here to make that happen!  First quarter 2018 Corporate Workshops now enrolling.

 

Joanne Linden, CPS, CEAP, President and Master Trainer - AdminUniverseMeet Joanne Linden, CPS, CEAP, President and Master Trainer, who was an administrative professional herself, and her teaching style is grounded in authentic office experience. AdminUniverse™ can help you improve yourself, widen your skill set, and advance your career. Connect: joanne.linden@adminuniverse.comhttp://adminuniverse.com

Administrative Professionals can take stock of what they’re given and come up with strategies to get the job done. AdminUniverse is all about developing this key skill to being successful in an office setting.

Art of Listening for Admins

Art of Listening for Admins
Professional and Personal Communications Skill 101

Listening effectively as an Administrative Professional is part art and science. Whether in business or personal life, to be a good listener requires foresight, an open mind, and an understanding you can’t talk and listen at the same time.  AdminUniverse™ offers training to give you unique advantages to really hear and comprehend what your executive and peers are saying. These listening skills will enable better insight into the working parts of a successful office team and how to capitalize on them.

What do we mean by the ‘Art of Listening?’ It means that, when people speak, there is more to listening than just hearing. There is more within a message than just the words. Sometimes, what people do not say is just as informative as what they do say. When people speak, listen. They often share more about themselves than they realize. The science of listening requires you to be an observer and read body language cues.

At AdminUniverse™, you will not learn how to take a message. However, you will learn how to be the messenger. You will learn how to navigate an office setting swiftly, being everything that your team members need and nothing they don’t. By listening effectively, you can pick up on subtleties and details that sneak by others. Sure, this skill can help an administrative assistant remember what goes in who’s coffee, but administrative professionals can utilize this skill to anticipate future needs of the company and the people that work there.

For example, suppose your team member comes into your area and states “we need to talk. I can’t believe what just happened.” What’s the person’s body language tell you? Depending, you might ask if they would prefer somewhere more private if needed, then STOP and listen. Let the person give you direction and at the same time, be more attentive when listening.

“I was called out by my executive on some work I did, and he wasn’t pleased.” She stated. Starting to blame everyone else but herself, do you start offering advice or just stop and listen? Listening is the right choice, because people like to vent and don’t necessarily want to be given advice. Becoming a powerful advocate that can be trusted to hear, interpret and respond in a way that evokes confidence, is something that is learned.

Those that have perfected the art of listening during their AdminUniverse training will understand how 90 percent of top performing Executive Assistants harness this seemingly meaningless

interaction to one of the most powerful tools in your communications toolbox. By perfecting the Art of Listening, you are impacting your office in ways others simply cannot. It is more of an art than a science because listening is not a formula for input and output. It is an ever-evolving skill that requires you to be present in the moment and aware of those around you. During your training with AdminUniverse™, you will learn what it means to be a servant based administrative professional, someone who takes an active leadership role through listening effectively and service of others.

With the lessons learned from AdminUniverse™, you can become the glue that holds an office together. You can become the catalyst that changes the way the game is played. You are more than an assistant. You are a business partner, an irreplaceable asset to the company.

Meet Joanne Linden, CPS, CEAP and master trainer, who was an administrative professional herself, and her teaching style is grounded in authentic office experience. AdminUniverse™ can help you improve yourself, widen your skill set, and advance your career. Connect: joanne.linden@adminuniverse.comhttp://adminuniverse.com

“Open letter to your Executive…

…3 Concepts to Turn Your Executive

Assistant into a Mind Reader”

If you are like most highly successful leaders, you have the need for your Executive Assistant to be a high-potential employee that helps you drive process and keeps up with your daily demands of running the organization. Whether it’s simple scheduling activities or taking a commanding role in keeping you organized and enabling you stay at peak performance.

Certainly if she or he could only read your mind, wouldn’t that be a benefit? Unfortunately, mind reading for Executive Assistants is only learned after many years of working with their executive. On the other hand, becoming a high-potential employee becomes your responsibility by showing unwavering support in guiding them to their ultimate career goals and potential.

If your Executive Assistant is a candidate to become a high-potential employee, here are 3 concepts that are required from you as a leader to ensure heightened performance expectations, and most importantly keeping her on-track and motivated:

Feeling valued and respected – it’s what employees desire most from their executives. They want a transparent partnership with their leader, one that allows them to share opinions and views without the risk of looking disloyal or untrustworthy.

Sponsor advancement equally – just as you encourage your executive team to open new doors of opportunity, this sponsorship needs to extend to your closest business partner, your Executive Assistant.

Invest in growth and development – by aligning your goals and needs of the organization with her career goals, you’ll ensure her skill sets stay ahead of the curve. A genuine investment in ongoing professional development reflects a long term commitment in an employee’s future with your organization and is an excellent way to retain top-talent.

As an Executive Assistant myself, I understand what it takes to be a high-potential employee and valued member of the executive team. My workshops deliver action-packed, interactive material that Executive Assistants can put to use immediately. Developed by Joan Burge and Office Dynamics, these workshops have taught thousands of administrative professionals world-wide in the art of enhanced skills, attitude, team and strategy. Our next workshop, is Star Meteor™, a one-day event Friday, June 19, 2015 I’ve attached link for more details.

I sincerely appreciate your time in reading my material and wish you and your organization a prosperous and successful 2015.

Joanne Linden | AdminUniverse™ | CAP, CEAP, Master Trainer and Author